Want to build a B2B marketing engine that creates demand, not just captures it? At Upsmart, we already have a strong proposition, happy customers and high conversion when we speak to the right prospects. Now we want to reach the much bigger group of businesses that don't know they need us yet.

You'll own that challenge end-to-end - from strategy and content to campaigns, experimentation and results. We're looking for a T-shaped marketer who's strategic enough to set the direction, but hands-on enough to make it happen.

👉 Never worked with Pipedrive before? No problem. Experience in B2B SaaS, IT services or an MSP environment matters more - we'll help you get up to speed with our product and customers.

Freelance / Fractional | ~2 days per week
Remote [Wednesdays in Amsterdam] | Dutch & English

What will you do as Head of Marketing?

You’ll take ownership of Upsmart’s B2B marketing - building a more predictable flow of qualified opportunities and reaching businesses that don’t know they need us yet. You’ll set the direction, but you’ll also be hands-on in making it happen, with the freedom to test, learn and adapt as you go.

You’ll have real ownership over how Upsmart approaches marketing. We’re looking for someone who can ask where’s the biggest opportunity, what should we try, and how will we know if it’s working? - and then make it happen.

• Own our B2B demand and lead generation strategy - turning company goals into clear marketing priorities, campaigns and experiments.
  

• Build our organic LinkedIn and content engine - combining AI-assisted content with genuine thought leadership, customer stories, webinars, whitepapers and online tools.
  

• Own the full marketing funnel - from strategy and briefing through to execution, measurement and optimisation.
  

• Make our existing channels work harder - including Google Ads and other paid acquisition channels where they make sense.
  

• Unlock opportunities within our customer base - through referrals, email marketing, NPS and customer advocacy.
  

• Use AI intelligently - making content creation and marketing execution faster, smarter and more scalable.
  

• Bring in and manage specialists when needed - briefing external experts while remaining accountable for the overall strategy and results.
  

• Measure what matters - track performance, learn from what works and report clearly on the impact marketing has on pipeline and revenue.

Must-haves:

• 5+ years of B2B marketing experience, ideally within B2B SaaS, IT services or an MSP environment
  

• Strong B2B demand and lead generation experience, with a track record of turning strategy into qualified opportunities
  

• A T-shaped marketing skill set - broad across B2B marketing, with particular depth in demand and lead generation
  

• Hands-on content expertise, particularly organic LinkedIn, thought leadership and content that generates demand
  

• Working knowledge of Google Ads and other paid acquisition channels - you don't need to be a specialist, but you know what good looks like
  

• Strategic and hands-on - comfortable setting the direction and then rolling up your sleeves to execute
  

• AI-savvy, with experience using AI to make content and marketing execution smarter and more efficient
  

• Self-directed and entrepreneurial, comfortable taking ownership and working independently in a small, fast-moving team
  

• Fluent Dutch and strong English

Nice-to-haves:

• Experience marketing CRM, sales tech or subscription/license-based products
  

• Understanding of CRM pain points and B2B SaaS sales models

• Experience marketing to SMB sales teams
  

• Experience using existing customers to drive growth through referrals, advocacy, NPS and email marketing
  

• A network of trusted freelance marketing specialists you can bring in when deeper expertise is needed